Digital & Influencer campaigns
SHEIN | Product Launch Campaign – Waterproof Mascara
I led the strategy and execution for SHEIN’s campaign launch of their new waterproof mascara, ensuring creative alignment with the brand’s visual identity and performance goals. From campaign concepting to consumer engagement strategy, I oversaw every touchpoint to drive relevance and resonance with their Gen Z audience. I also played a key role in managing end-to-end production logistics for both photo and video shoots — coordinating creative teams, timelines, and on-site execution to deliver content that was on-brand, on-budget, and impactful.
Supported the end-to-end development of campaign assets for the launch of Buxom’s PLUMP SHOT™ Collagen-Infused Lip Serum, working closely with the creative team to translate brand identity into compelling visuals. From initial concepting and storyboarding to on-set production and final delivery, I helped shape an asset suite that captured Buxom’s bold, high-glamour aesthetic while driving strong product storytelling. The result was a cohesive, striking campaign that elevated the launch and reinforced brand recognition across key channels.
Buxom Cosmetics
Client List: Aigle, Cosette Australia, Bagallini, Dearfoams, Pampers, Save The Duck, Freddy’s etc
End-to-end campaign development and management
Influencer sourcing and Curation
Campaign concept development
Post-campaign performance analysis, insights and recommendations
